Strategies for JapanLaunching your product, service and or brand is never easy no matter where your target market might be. When one launches in Japan, it is important not only to understand their business culture, structure, systems, conventions, patterns, law, and communication manner but one must also understand how these pieces fit together from a native’s perspective.
When planning your strategy for Japan, it is always important to revisit the fundamental question "what and who are you?" before you learn about who your potential customers might be. Then, one must review their products and or services, who are your competitors or inhibitors, what is your company’s core competency or intellectual property, what are your available assets in Japan, and what is your budget to execute properly in this lucrative market. Understanding who you are and answering the other questions above, will help you be successful throughout the region.
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Negotiation in Japan Negotiations are inevitable and an essential component to executing any deal.
The way “they” negotiate in Japan may be different from how you would do so anywhere else in the world.
If you are the buyer, you might be able to negotiate as always, with a "high-hand" and a lot of directions, however if you do so, you inevitably will miss other opportunities to position yourself for additional deals or even greater opportunities.
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